Don't Panic!!! I'm going to talk a bit about HTML code. I
said to stop panicking. Okay, take a big drink of water and calm down. These
are simple pieces of code you can add to your website to make them more
accessible to search engines. These are called META tags. Don't ask, I don't
know why. Each of them begin with the word META. The two we will look at here
are 'description' and 'keywords.' We will also talk about the 'title' tag.
These tags all go into the "head" section of the code. When you open up the code, you will see a lot of stuff that doesn't make much sense unless you know HTML. Even if you do know code, it can still look confusing because each programmer lays out their code differently.
Just look for the the tags <.Head> and <./Head> (Note: I added a period in front of these terms to keep the system from reading this as actual code. Remove the period before using any of these pieces of code. Better yet, type it in without the period.)
This is the place where you will place your Meta and Title Tags. Let's start with the Title.
The title tag is simple:
<.Title>Your Wonderful Title<./title>
The title should be descriptive and include at least one search term. So, if you have a site that reviews Science Fiction called Starry Eyed Observations, you could have this title tag:
<.Title>Starry Eyed Observations: Reviews of the Best in Science Fiction<./Title>
META tags have two parts: the identifier and the content. The Description tag looks like this:
<.META name="description" content="In about 15-25 words describe your website. Avoid any type of sales pitch, just describe what the reader will find.">
This description will sometimes show up in the search engines or at least part of it. Make the first few words the most descriptive since it may get cut off in the listing.
<.META name="description" content="Starry-Eyed Observations reviews Science Fiction books and websites. Features reviews of new Science Fiction books and interviews with Science Fiction authors."> Yes, it is redundant. But I got in a main search term three times. Save the great writing for your website.
The second is the keyword meta tag. In this you will list all of the keywords and phrases that people are likely to use when searching for a site like yours. Don't repeat exact key words, but you can repeat those key words in phrases. Also consider including common misspellings.
<.META name="keywords" content="science fiction, science fiction novels, science-fiction, book reviews, book reveiws, interviews, interveiws, literature">
These should be included on each page and customized for each page. So, if one page has links to book reviews of your novel, then emphasize reviews in your description, title and keywords. If it is an excerpt, then emphasize literature, novel, etc.
Okay, breathe slowly. That wasn't too bad was it?
These tags all go into the "head" section of the code. When you open up the code, you will see a lot of stuff that doesn't make much sense unless you know HTML. Even if you do know code, it can still look confusing because each programmer lays out their code differently.
Just look for the the tags <.Head> and <./Head> (Note: I added a period in front of these terms to keep the system from reading this as actual code. Remove the period before using any of these pieces of code. Better yet, type it in without the period.)
This is the place where you will place your Meta and Title Tags. Let's start with the Title.
The title tag is simple:
<.Title>Your Wonderful Title<./title>
The title should be descriptive and include at least one search term. So, if you have a site that reviews Science Fiction called Starry Eyed Observations, you could have this title tag:
<.Title>Starry Eyed Observations: Reviews of the Best in Science Fiction<./Title>
META tags have two parts: the identifier and the content. The Description tag looks like this:
<.META name="description" content="In about 15-25 words describe your website. Avoid any type of sales pitch, just describe what the reader will find.">
This description will sometimes show up in the search engines or at least part of it. Make the first few words the most descriptive since it may get cut off in the listing.
<.META name="description" content="Starry-Eyed Observations reviews Science Fiction books and websites. Features reviews of new Science Fiction books and interviews with Science Fiction authors."> Yes, it is redundant. But I got in a main search term three times. Save the great writing for your website.
The second is the keyword meta tag. In this you will list all of the keywords and phrases that people are likely to use when searching for a site like yours. Don't repeat exact key words, but you can repeat those key words in phrases. Also consider including common misspellings.
<.META name="keywords" content="science fiction, science fiction novels, science-fiction, book reviews, book reveiws, interviews, interveiws, literature">
These should be included on each page and customized for each page. So, if one page has links to book reviews of your novel, then emphasize reviews in your description, title and keywords. If it is an excerpt, then emphasize literature, novel, etc.
Okay, breathe slowly. That wasn't too bad was it?
